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The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 OS MA.

The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.

by Ferrier, Adam | Fleming, Jennifer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: South Melbourne, Vic. : Oxford University Press, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1019 FE AD.

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